Automatically Increase Conversion Rates
By randomguy. Filed in Random |
If you need to increase website conversion rates then you ought to start experimenting with different copy because your copy will have the single biggest impact on your profits. Strong, focused web copy that positively sells your products or services clearly and tackles all the classic objections will trounce poorly written, slack, unfocused and badly laid out copy.
However the process of copy testing is not quite as simple as it needs to be. And this is a barrier to implementation. Ask nearly any internet marketer about the value of good copywriting and they'll tell you it is vital. But few of these people actually actually get round to doing it themselves.
Why?
Because it is hard. However, there's some new technology about now called Darwinian HTML which does copy testing for you. Better than that, it reacts to the outcome of tests in such a way that your website gets better and better at converting as time progresses. The way evolving, or Darwinian HTML, works is via a clever feedback mechanism. Every time some copy is displayed it either results in a conversion or it doesn't. If you get a conversion, then the copy that was displayed is given a vote of confidence. Conversely, if copy fails to get a conversion it gets a negative vote.
Over time some copy will clearly outperform other copy and an automatic feed back system ensures that, as data comes in, the most effective copy gets displayed more and more which results in your HTML evolving to become fitter as a conversion engine.
The value of increasing web conversion rates is huge and you can actually find a short training course about it on the website ReallySimpleTesting.com. Personally I think that one of the most interesting things you can discover there is how minute changes in website conversion rates at various stages in the purchase funnel can make a huge difference to the amount of money you make.