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October 29, 2008

Increase Your Traffic By Getting More Backlinks

randomguy @ 5:09 pm

Having an awesome website is just the beginning to having an Internet presence. If no-one can get to your site when searching then you might as well not spend any time building your site.

One of the most important things that you can do to have an effective web site is have other web sites link to it. Normally, there are 2 kinds of backlinks, One-way and Reciprocal. Both are simple and effective ways to build site visitors but one is much more powerful than the other - One-Way links.

Reciprocal backlinks are when you link to a web site and that site also links back to your site. This was the most popular type of linking a couple years ago and is still commonly used. Some site owners get great traffic by participating in a link exchange service or system created specifically for reciprocal links. A link exchange is a group of people that exchange links with each other.

One-way links are mearly a link to your website from another site without the exchange. In some cases you may agree to exchange backlinks to different web sites which is called an n-way link exchange. This type of linking is thought to be by most experts to be more valuable than reciprocal links. Google truly prefers this type of linking over reciprocal linking. But, it often is very difficult to get a one-way link. There are three key strategies for getting one-way links: submit your web site to directories, give away something needed that includes your link, pay for a link on another high ranking page.

1. Generating backlinks by submitting your web site to directories or directory submissions is often free unless you choose to pay for upgrades. Directories are special sites that list other web sites that viewers may be interested in and are normally hand edited so they have more authoritative weight in the search engine algorithms. There are software programs that can help with the mundane process of filling out directory web forms. One of the least expensive is Directory Site Submitter.

Directory Site Submitter will let you set up and manage multiple projects with multiple websites per project and then help you submit to over 400 free directories. The links from these web sites will be helpful for SEO reasons more than actual traffic.

2. One of the best solutions is to give away something of value that contains your link. Articles are very common since so many website owners need site content. They are cheap to create and can be effective at drawing one-way links to your site.

3. Steer clear of purchasing links on web sites for SEO purposes. It can cost up to $100 a month or more to put your link on a high pagerank site and it still may not count in the search engine formula. Google has continually said that purchasing direct links will not be of benefit for SEO. But, you might still use this technique to drive visitors from a high traffic site to your site.

The truth of the matter is that if you are working to build long term income, it is going to take a while before your site becomes profitable. A long term strategy for a site may take six months or even a year for it to start generating income. It is also important to start building back links right away. Choose your links cautiously. Make sure that you are not getting links from low level sites, scraper web sites or inbound links from bad neighborhoods.

Remember, in today's competitive Internet environment, if you would like a successful site then you have to do at least as much or more SEO than the sites on the first page of search engine results.

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