Telephone numbers and marketing
By randomguy. Filed in Random |
To help with your advertising of your company you should consider the various non-region specific telephone numbers that are available to you, you should already be familiar with a few of them, like the 0800 number or the 0845 numbers, but there are more that you should also acquaint yourself with.
The numbers can be used to great effect in your marketing and in the assessing of the effectiveness of the promotions, for example if you are holding a corporate event and you have got some help with your conference management you may like to brand all the hand outs and marketing with an 0800 freephone number that you only show in relation to the event.
Using the phone numbers like this you know when a caller contacts you about your goods or services on that number you know it was because of the marketing or the event itself, businesses like Windsor Telecom supply very detailed and useful statistics packages with their non-geographic number packages these can be used to see where people called from, when the call was made and how long they were on the call for.
All of this is useful information when used in conjunction with your on-line and off line marketing as you can see how much business you are getting from corporate events compared to paper advertising or pay per click ads on-line.
I know of a company who were able to reduce their costs by hundreds of pounds a year using this method recently in their recruitment.
They required some new secretarial support and placed an advertisement in the Bournemouth Echo, a local paper, an on-line PPC advertisement with keywords such as secretarial job Bournemouth and one on the local radio. All these had different phone numbers to call for ore information, the internet proved to be the most cost effective and as a result the company were able to spend more of their recruitment budget on-line rather than in print or on the radio.
Now this is only 1 example and internet recruitment may not be the best way for everyone to attract new staff but using the different 0800 number options available you can experiment for yourself.